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Why Price Should Never Be The Only Reason Pet Owners Choose You

You may remember in a previous post we highlighted that veterinarians are facing increased competition from outside the profession. Following the migration of tick, flea and even heart worm preventatives from veterinary office to supermarket […]

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Are Veterinary Wellness Programs Still Worth Doing?

This week Nestlé Purina announced that their ‘Partners in Wellness’ veterinary wellness program will be discontinued. So are these programs now dead?

We say an emphatic NO! In our opinion there has never been a […]

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Why The New Medical Device Tax Shouldn’t Be Bad News For YOUR Veterinary Practice

A Veterinary Medical Device Tax? Really?

As you should know, even though veterinary patients cannot benefit from the Affordable Care Act (also known as Obamacare), there is one part of the law that has a […]

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Creating Extra Income For Your Practice With Affiliate Marketing

With competition increasing for some traditional income streams such as flea preventatives, heartworm preventatives and even vaccines, we often get asked for new ways to generate income in a veterinary practice. Affiliate Marketing is one way to generate additional income without creating more overhead. Affiliate marketing creates a structured way for you to promote other businesses to your customers in exchange for a commission on the sales they make to your customers. […]

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