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The Balanced Diet Myth And The Case For Offering Pet Supplements To Your Clients

On average, dog owners are spending 30% more on vitamins than grooming! And over twice as much on vitamins than toys! pet owners are now demanding health supplements for their pets as much as they are for themselves! The unfortunate statistic is that this demand is not being filled by veterinary clinics. Yet, despite these statistics, many veterinary businesses do not offer vitamins. Those that do tend to give them less shelf space than treats and toys. The argument most veterinarians give for not offering supplements is that if you feed your dog a good quality dog food then it should be getting a balanced diet and shouldn […]

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Introducing Systems To Increase The Value Of Your Clients To Your Veterinary Business!

Most veterinary practice owners think that sending out an annual reminder is all they should be doing to tempt existing clients to come back with their pet. In our opinion, this is a huge mistake because it hinders client retention and the amount of revenue you can make from each client. In order to keep and grow your flea and heartworm preventive business and increase other preventative sales such as microchipping and dentals you need to use your relationship with your clients, their contact details and their pets medical records. By investing in systems that can use these weapons you can show up when you clients need your services and products before they are tempted to shop elsewhere. […]

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Our New Veterinary Practice Growth Book Is Here!

Our new book ‘Secrets To Growing Your Veterinary Practice In The New Economy’ (foreword by Robert Jones – Head International, Novartis Animal Health) is now out and is available from Amazon.com:


The […]

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Do Something Different

One of the keys to surviving and thriving in the new economy is to be different from your competition. This very funny video sums it up perfectly…


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How Can I Prevent My Clients From Moving To Another Veterinary Practice?

If you own or manage a Veterinary Practice then one question you should be asking is:

How Can I Prevent My Clients From Moving To Another Veterinary Practice?

Many veterinary practice owners […]

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